Ethics Aesthetic Institute Marks 10 Years: The Journey of “Shining for Ten Thousand Years”

On 20 September 2025, at Lotte Hotel Hanoi, Ethics Aesthetic Institute formally hosted a celebration of 10 years since its establishment, under the theme “Shining for Ten Thousand Years”. This important milestone marks a decade of steadfast commitment to medical ethics and to serving the beauty of tens of thousands of clients across the country.

1. Ten Years of Setting Beauty Standards and Serving with Medical Ethics

Founded in 2015 by MSc, MD Lê Quốc Vương, Ethics Aesthetic Institute has always held firmly to its core motto: Medical ethics as the foundation, client safety as the highest benchmark. Over 10 years of operation, Ethics has not chased passing trends. Instead, it has focused on raising professional expertise, standardizing medical procedures and preserving natural beauty that keeps the individuality of each person intact.

To date, Ethics has accompanied and successfully performed tens of thousands of cosmetic surgery procedures, helping more than 55,000 clients regain their confidence and happiness in life.

2. The “Shining for Ten Thousand Years” Gala: Where Art and Emotion Come Together

The 10th anniversary gala was carefully staged in the elegant setting of Lotte Hotel Hanoi, offering guests a special experience that combined light technology, musical artistry and moving client stories.

Speaking at the event, MSc, MD Lê Quốc Vương, Founder of Ethics Aesthetic Institute, shared:

“Ethics means ‘medical ethics’, and that is the guiding principle of our journey over the past 10 years. In cosmetic surgery, technology and technique are very important, but what makes the difference in the long run is a sincere heart, kindness and full responsibility to every individual client.”

The event welcomed many well-known artists, models and experts, including singer Hương Tràm, actor Thanh Sơn, composer Nguyễn Văn Chung and reputable beauty KOLs, who together shared and celebrated lasting values of beauty.

3. A Humanitarian Highlight: Launch of the Community Project “Tủ Thuốc Y Đức”

One of the most meaningful moments of the gala was the launch of the charitable project “Tủ Thuốc Y Đức” (the Medical Ethics Medicine Cabinet). This is a long-term community initiative of Ethics Aesthetic Institute to bring essential medicine cabinets and initial medical supplies to people in remote, far-flung areas that still face many difficulties in healthcare.

A special feature of the project was that it gave guests in attendance the chance to vote directly for the destination, using QR codes right in the hall. Quang Tri Province was chosen as the first destination in the series of medicine cabinet donations for 2025–2026.

4. Reaching International Standards and an Uncompromising Commitment to Safety

Entering its second decade, Ethics Aesthetic Institute continues to expand its professional cooperation with leading aesthetic hospitals in South Korea and Japan. It has also comprehensively standardized infection control and post-operative care procedures in line with international hospital standards.

Ethics remains committed to its mission of “Beauty from the Heart”, continuing to provide safe, refined and lasting aesthetic experiences for every client who places their trust in us.

5. Related Information and Services

• Explore community activities in the Ethics for the Community section.
• Learn more about our journey and philosophy of medical ethics on the About Ethics Aesthetic Institute page.
• Read about the founding doctor’s profile on the MSc, MD Lê Quốc Vương page.